I was brought on board to build the Planet Emirates brand entirely from the ground up. This involved transforming a raw business concept into a cohesive and engaging identity system, supported by digital, visual, and experiential assets aimed at launching the brand with a strong visual presence across platforms.
Key Contributions:
- Conceptualized the business identity and designed the logo, color system, and branding elements
- Developed a 3D mascot character as a central storytelling and engagement asset
- Created a full brand guidelines document to ensure consistent design across all media
- Designed and developed a responsive website aligned with the brand’s tone and purpose
- Produced 3D animations and social media videos to support outreach and launch
- Designed social media templates, marketing collateral, and branded communication assets