Brookstone, a chemical solutions provider serving industrial and commercial sectors, engaged me to shape a distinctive brand presence from the ground up. The objective was to communicate trust, innovation, and industry strength through a unified identity and marketing system across digital platforms and physical touchpoints.
Key Contributions:
- Developed the brand strategy, including visual positioning and messaging direction
- Designed the logo, brand guidelines, and a complete visual identity system
- Built a responsive corporate website highlighting Brookstone’s products and sectors served
- Designed social media assets and a branded presentation deck for client and investor communications
- Created packaging designs tailored to product categories and regulatory requirements
- Delivered event marketing materials including banners, booth graphics, and handouts