As part of COP28’s digital and social media team, I took charge of planning and producing multimedia content – short-form videos, motion graphics, infographics, and interactive visuals – for the official social channels and website, aligned tightly with the conference’s sustainability messages.
Key Contributions:
- Designed platform-specific multimedia content including short videos, motion graphics, and infographics to boost engagement
- Developed daily content calendars and coordinated with internal teams for timely publishing across all official channels
- Ensured messaging accuracy and visual consistency in collaboration with climate communication leads
- Created dynamic assets tailored for real-time coverage, countdowns, speaker highlights, and sustainability themes
- Contributed to the overall digital storytelling strategy that supported a major increase in global reach and awareness